Sharing innovation to inspire action

Innovation Blog

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Why Instagram should be part of your Marketing Puzzle
There is value in making sure that Instagram is an essential part of your marketing strategy – a small part perhaps, but definitely not the only part responsible for the “heavy lifting” of turning complete strangers into fanatical returning customers. Too many people try to have Instagram do all of the heavy liftings for them never to realize that number one Instagram wasn’t established to do all of that heavy lifting and number two the results they get from using Instagram as an “entry point” into a fine-tuned marketing funnel would provide them with much better results (and cost a lot less as well). Think of Instagram content as a headline that is designed primarily to capture the attention of your perfect prospects and then move them quickly deeper and deeper into your social media accounts, your marketing funnels, and eventually your shopping cart. A picture is definitely worth 1000 words (that cannot be debated), but you aren’t going to be able to sell produc
14 January 2020 by IdeaSpies
 
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Innovation Blog

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A way to see ideas
Read the following paragraph. I cdnuolt blveiee taht ppoele cluod aulaclty raed and uesdnatnrd tihs. The phaonmneal pweor of the
8 January 2020 by IdeaSpies
 
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Innovation Blog

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Own your own real estate or slowly disappear in 2020
It is getting harder and harder to be seen in the tsunami of stuff posted on various digital platforms.The platform owners are&nbs
1 January 2020 by IdeaSpies
 
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Innovation Blog

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Testing and Focus- the 2 Factors that have made Netflix an Incredible Success
Today, it’s hard to think of Netflix as anything but an incredible success. Its business has grown  at breakneck speed and
3 December 2019 by IdeaSpies
 
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Innovation Blog

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Leveraging technology to improve workplace fitness!
Based on a Roy Morgan study, 1 million people in Australia play table tennis - many of them at their workplace. This comes at li
22 November 2019 by IdeaSpies
 
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Innovation Blog

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A keynote address about ideas
I wanted to share my recent keynote address to the students at the University of Canberra's Smart Ideas Awards and Accolades event. It contains a lot of my thoughts and what is driving me to build the World Idea Day movement. p.p1 {margin: 0.0px 0.0px 38.4px 0.0px; font: 16.0px Times; color: #000000; color: rgba(0, 0, 0, 0.75); background-color: #ffffff} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; text-align: center; font: 16.0px Georgia; color: #000000; color: rgba(0, 0, 0, 0.75); background-color: #ffffff} p.p3 {margin: 0.0px 0.0px 0.0px 0.0px; text-align: center; font: 16.0px Georgia; color: #000000; color: rgba(0, 0, 0, 0.75); background-color: #ffffff; min-height: 19.0px} li.li4 {margin: 0.0px 0.0px 28.8px 0.0px; font: 16.0px Times; color: #000000; color: rgba(0, 0, 0, 0.75)} span.s1 {font-kerning: none} span.s2 {font-kerning: none; background-color: #ffffff} ul.ul1 {list-style-type: disc} It went like this........ "I am here to talk to you today on a top
6 November 2019 by IdeaSpies
 
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