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After Pay Money - Daggers Drawn In Battle With CBA

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No sooner had the ink dried on CBA's announcement that it's to launch it's own Buy-Now / Pay-Later offering (sorry Klarna) to challenge local incumbents, Afterpay, went full 'double-bicep flex' and returned fire with the salvo that they are making a foray into banking via Afterpay Money.

Confident that they have the loyalty amongst their base to lure them across, Afterpay are developing customer experiences that "will be like nothing a bank, or neobank, will do," according to Lee Hatton, who is running the venture.

Given their success to date, few would bet against them. Popcorn at the ready.

https://www.afr.com/companies/financial-services/afterpay-confident-it-can-build-a-better-banking-app-than-cba-can-20210318-p57bsf



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