"Octopus is targeted at techies by techies. Its product would be incomprehensible to those outside its target market of software developers, who use it to automate the deployment of applications. It isn’t glamorous, but it speeds up tech development while making it less likely to go wrong.
Typically, an organisation’s software team of testers and developers will work on numerous improvements at once, such as bug fixes and feature enhancements.
Octopus makes it easier by removing the very common incidents of human error, while reducing the time that systems have to be taken down for updates."
MORE > https://www.afr.com/technology/brisbane-couple-builds-tech-giant-on-the-quiet-20210419-p57kix