In a move that would make Al Capone blush, retail giant Dan Murphy's has turned its hand to hospitality, opening it's Hampton Street, Melbourne, Zero% bar - a bar with 30 cocktails, and 300 products, all either without alcohol, or ultra low in it. It's an emerging market, just 1000th the size of the alcohol market, but with 43% of drinkers wanting to reduce their drinking without reducing their enjoyment of a drink, Zero% shows them how. Could this trend also help hospitality, whose lunch trade suffers from a low average spend?
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