SHARING IDEAS THAT DO GOOD

Connecting universities with student influencers in an online marketplace

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Since COVID-19 began, universities have struggled with dwindling international student arrivals, and have turned their focus to engaging with future domestic students. Student Garden is an online marketplace, where educational institutions can source student's 'user-generated content' to incorporate into their own marketing campaigns. This comes as university marketing departments are aiming to engage with more domestic students through authentic video content, and on a smaller marketing budget. Australian National University and The Gordon are already some of their first customers. https://www.afr.com/companies/media-and-marketing/student-garden-connects-universities-with-student-influencers-20210317-p57bjk Image from studentgarden.com
What do you think?

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Comments
Madeline Cunningham @ 2021.03.22 5:33 AM
What a great idea, Sladjana - maybe you could connect Macquarie University with Student Garden and get involved.

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By Sladjana Kuridza

22 March 2021



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