Artist Phil Ferguson, known to his 130,000 Instagram followers as Chili Philly, became Insta-famous for posing in his crocheted hats ? from pizza slices and burger buns to eggplants.
Since August 2014 Phil has been creating crochet hats and posting them on social media platform Instagram with success. He now has over 100k followers and has been featured by Huffington Post, BuzzFeed, Frankie Magazine, BBC and even on Instagram's account itself.
His kooky creations and pop aesthetic have been so successful he has been able to leverage his social media popularity into pay, monetising his practice.