Earlier this year we saw a deepfake audio of a CEO being used by malicious actors in a fraudulent attempt to extract funds from a business. In future, this technique could be used to distribute greater political misinformation/ speech and other distrust, or create reputational damage for well-known brands, leaders and personalities using images, video and audio.

Innovators may find significant social good for detecting deepfakes and building reputation systems & services - our ability to discern the truth will get more complex! 

Image by Gordon Johnson from Pixabay

https://www.theverge.com/21289164/facebook-deepfake-detection-challenge-unsolved-problem-ai