Doing good and doing well

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Last year Who Gives a Crap donated $5.9 million to clean water and sanitation projects in developing countries. Sales more than doubled in the 12 months to June, thanks to panic buying of toilet paper during the height of the coronavirus pandemic, while the organisation’s marketing costs fell."

"What we’re trying to show is that this business model can generate financial returns at scale, whilst also creating social impact at scale,” Mr Griffiths said."

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https://www.afr.com/work-and-careers/leaders/who-gives-a-crap-donates-more-than-qantas-cca-20210208-p570jv



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