Sharing ideas that do good

Gender inequality and injuries in womens contact sports.


Womens sport went professional more than 40 years ago and yet it is still heavily unfunded and supported. At the same time players are much more vulnerable to injury due to the lack of protective equipment due to gender bias around available products and designs. 

The focus for my project is to create a solution to reduce the risk of breast injuries in women's contact sport. I am designing a women's protective chest pad. I'm looking to find the right technical support  (what materials would be the most protective) and suitable manufacturers to bring this idea to life. Thank you

What do you think?

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Madeline Cunningham @ 2021.03.25 11:11 AM

Speak to the awesome Australian owned business by husband and wife team Brad and Donna Johnson at Zena Sport. 

Together they have been actively involved with the AFL for the past 25 years.  Brad is a former Captain of the Western Bulldogs and club games record holder, having played 364 games. 

Zena have developed working partnerships with leading bodies in the AFLW, Deakin University and Sports Medical Researchers.

jen@principals @ 2021.03.28 2:33 AM

Hey Bronti

Love this!

Might be worth reaching out to these guys for some further inspo:

gender equality in sport certainly has come a long way, but still a way to go!

Good luck! 

David @ THNK @ 2021.03.29 5:31 AM

I'm wondering if the protection does have to be integrated in the outer layer of the clothing?

Would one size fit all?

Would it make sense to combine it with a sports bra? 

ReadyFundGo @ 2021.03.30 5:53 AM

Well done Bronti what an excellent idea!

It sounds like you have lots of people offering to help which is great.

If you would like to look at crowdfunding at some point let us know and we would be happy to help.

With best wishes Jill

Deyan Stamatov @ 2021.03.30 8:28 PM
I think fixing the issues caused by gender bias within professional sports is a great idea. I think you'd have to look at the weight of any material used in the chest pad and how it impacts players as well.

Haroon Shahab @ 2021.04.17 12:01 AM
Hi Bronti, I appreciate your idea to design something that can avoid injuries to women. I hope you fulfill your dream to design protective equipment for women. Hope for the best

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By bronti1

25 March 2021

14 Like

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