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Gender stereotypes banned in UK advertising

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A ban on adverts featuring "harmful gender stereotypes" or those which are likely to cause "serious or widespread offence" has come into force in the UK. The ban covers scenarios such as a man with his feet up while a woman cleans, or a woman failing to park a car. The UK's advertising watchdog introduced the ban because it found some portrayals could play a part in "limiting people's potential". https://www.bbc.com/news/business-48628678
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By Lynn Wood

16 June 2019

 
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