Great brands are inherently optimistic. They look to the future, aim to solve people’s problems and make people’s lives better. In challenging times, great brands have the power to drive optimism amongst their audiences – customers, employees and stakeholders. People first, not last.
Excellent article by Rachel Bevans entitled "The future is bright for business and brands: optimism attracts"
Researchers at the Institute of Industrial Science, a part of The University of Tokyo, have developed a new procedure for recycling concrete with the addition of discarded wood. They found that the correct proportion of inputs can yield a new building material with a bending strength superior to that of the original concrete.This research may help drastically reduce construction costs, as well as slash carbon emissions.Concrete consists of two parts, aggregate-- gravel and
crushed stone--and cement. It's the production of cement that is blamed for a
large amount of the carbon dioxide humans release into the atmosphere.