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Great brands are inherently optimistic

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Great brands are inherently optimistic. They look to the future, aim to solve people’s problems and make people’s lives better. In challenging times, great brands have the power to drive optimism amongst their audiences – customers, employees and stakeholders. People first, not last.

Excellent article by Rachel Bevans entitled "The future is bright for business and brands: optimism attracts"



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By VictorPerton

13th February 2020

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