Sharing innovation to inspire action

Great brands are inherently optimistic

post-image

Great brands are inherently optimistic. They look to the future, aim to solve people’s problems and make people’s lives better. In challenging times, great brands have the power to drive optimism amongst their audiences – customers, employees and stakeholders. People first, not last.

Excellent article by Rachel Bevans entitled "The future is bright for business and brands: optimism attracts"



"
What do you think?

You must be logged in to post a comment.
Comments
Generic placeholder image

By VictorPerton

14th February 2020

 
2 Like(s)


Related Posts

Industrial

post-image

Vaccine Manufacturing Begins
2nd August 2020 by michael-sharp... 3 Comments
 
5 Like(s)

Industrial

post-image

A stain-repellant shirt
28th July 2020 by Prof.(Dr.) Sa... 3 Comments
 
7 Like(s)

Industrial

post-image

Musical Ice Cream
25th July 2020 by michael-sharp... 4 Comments
 
7 Like(s)