SHARING IDEAS THAT DO GOOD

How to Develop a Brand Strategy?

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Branding is more than a name and logo. It is a combination of characteristics and properties which affect almost all of our senses. How to name a brand, the concept behind the logo, even every color has its own story. Branding elements sum up to make a good brand story. All these elements combine to create a perception of the brand.Engaging with customers through a consistent brand voice is an essential milestone towards giving them a chance to become more acquainted with you as an organization.

Read More: https://www.socialchamp.io/blog/what-is-brand-strategy-and-how-to-develop-it/

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Comments
Lynn Wood @ 2021.05.18 6:13 PM
Good points Shaun. Re the name I believe it's best that it's distinctive and can be used on the website plus all social media. Startups often forget to check availability of a name on social media before deciding on it. IdeaSpies, for example, is the platform name plus the same on all social media. The consistency helps in raising awareness without paying for advertising.


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