Branding is more than a name and logo. It is a combination of characteristics and properties which affect almost all of our senses. How to name a brand, the concept behind the logo, even every color has its own story. Branding elements sum up to make a good brand story. All these elements combine to create a perception of the brand.Engaging with customers through a consistent brand voice is an essential milestone towards giving them a chance to become more acquainted with you as an organization.
Read More: https://www.socialchamp.io/blog/what-is-brand-strategy-and-how-to-develop-it/