Search by topic:


Feelings trump Features!

post-image

I’m an avid fan of David Brear and the whole 11:FS team (even Jimmy).

Recently David wrote about Features vs Feelings and JTBD (link below).

It’s so obvious when you think about it. No-one wakes up excited to get a loan, open a bank account or transfer money. There are however triggers, whether emotional or transactional to make someone’s life better and sometimes not their own.

For the Fintechs out there, have a read and think about what your product is doing for your customers and how it can make their life better.

That’s how you win.

https://www.linkedin.com/pulse/edition-19-features-vs-feelings-david-m-brear/?trk=eml-email_series_follow_newsletter_01-hero-1-title_link&midToken=AQFyADY7MVkBkg&fromEmail=fromEmail&ut=0ZzgWlDodOnGk1)



What do you think?


You must be logged in to post a comment.
Comments

Related Posts

FinTech

post-image

A central bank digital currency transfer
22 May 2023 by IdeaSpies 0 Comments
 

FinTech

post-image

The diñeiro app is a win/win for borrowers and brokers
30 April 2023 by Jennifer Harr... 1 Comments

FinTech

https://www.youtube.com/watch?v=Xt7GwXo5owc

 
28 April 2023 by IdeaSpies 0 Comments