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I’m an avid fan of David Brear and the whole 11:FS team (even Jimmy).
Recently David wrote about Features vs Feelings and JTBD (link below).
It’s so obvious when you think about it. No-one wakes up excited to get a loan, open a bank account or transfer money. There are however triggers, whether emotional or transactional to make someone’s life better and sometimes not their own.
For the Fintechs out there, have a read and think about what your product is doing for your customers and how it can make their life better.
That’s how you win.
IdeaSpies
Madeline Cunningham
Jennifer Harrison