Feelings trump Features!

post-image

I’m an avid fan of David Brear and the whole 11:FS team (even Jimmy).

Recently David wrote about Features vs Feelings and JTBD (link below).

It’s so obvious when you think about it. No-one wakes up excited to get a loan, open a bank account or transfer money. There are however triggers, whether emotional or transactional to make someone’s life better and sometimes not their own.

For the Fintechs out there, have a read and think about what your product is doing for your customers and how it can make their life better.

That’s how you win.

https://www.linkedin.com/pulse/edition-19-features-vs-feelings-david-m-brear/?trk=eml-email_series_follow_newsletter_01-hero-1-title_link&midToken=AQFyADY7MVkBkg&fromEmail=fromEmail&ut=0ZzgWlDodOnGk1)



What do you think?


You must be logged in to post a comment.
Comments

Related Posts

FinTech

post-image

Trusted Company Ideas for Financial Fraud Detection
28 July 2022 by Jeremy Ungar 0 Comments

FinTech

post-image

Ocean Impact Organisation announces the 2022 Cohort of inaugural Ocean Impact Accelerator Program!
16 June 2022 by Adam Caines 0 Comments

FinTech

post-image

The Great Redundancy?
3 June 2022 by Adam Caines 1 Comments