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Feelings trump Features!

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I’m an avid fan of David Brear and the whole 11:FS team (even Jimmy).

Recently David wrote about Features vs Feelings and JTBD (link below).

It’s so obvious when you think about it. No-one wakes up excited to get a loan, open a bank account or transfer money. There are however triggers, whether emotional or transactional to make someone’s life better and sometimes not their own.

For the Fintechs out there, have a read and think about what your product is doing for your customers and how it can make their life better.

That’s how you win.

https://www.linkedin.com/pulse/edition-19-features-vs-feelings-david-m-brear/?trk=eml-email_series_follow_newsletter_01-hero-1-title_link&midToken=AQFyADY7MVkBkg&fromEmail=fromEmail&ut=0ZzgWlDodOnGk1)



What do you think?


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