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It's just cricket - a focus on community and family

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A Melbourne-based cricket club's membership was in decline and "the club's few South Asian players tapped into their networks and brought in an influx of players, who now make up nearly half the playing group."

"You associate sporting clubs with a big-drinking culture but with some of the player's backgrounds they can't drink because of their religion, so we've sort of put to the back of everyone else's mind and just become focused more on family" 

https://www.abc.net.au/news/2021-03-09/south-asian-players-breath-life-into-melbourne-club-cricket/13227436



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