Marketing's Superpower - The 180 degree Perspective

6 December 2021 by Chris L Brown

Startup

Today's marketers are caught up in digital tactics that keep them busy but ineffective. The explosion in digital channels that provide opportunities to communicate are a distraction to the real value strategic marketers provide to organizations - customer insight. Mark Ritson, a well-known marketing professor recently reminded us of the value of market orientation. In simple terms the idea is that marketers must bring the perspective of customers and infuse that into organizational strategy and tactics. This requires a 180-degree shift in viewpoint, a look back at the organization from the point of view of customers!

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Comments

Marsh Neal @ 2022.09.26 6:05 PM
Isn't SEO the best marketing strategy nowadays? I'm pretty sure it's one of the most suitable ways to promote businesses for any entrepreneurs, and with various blogs, it's not a problem to learn all the necessary info on that topic. In my case, https://prposting.com/blog/28-paid-guest-posting made me understand what works the best for a link building strategy and how to boost organic traffic.

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