Lead generation is the lifeblood of a real estate agent and AI is changing how those leads are identified, nurtured and actioned.
RiTA is a Real Estate Intelligence Transaction Assistant.
RiTA analyses the agent's unique database and answers complex questions to automate a daily list of
people and topics for prioritisation of phone calls, SMSs or emails.
RiTA knows the right time, topic and
channel for the contact.
Sarah Bell (pictured) is a proptech entrepreneur and RiTA's 'mum.' She believes that hyper-personalisation is the future of real estate marketing and part of that is helping agents to embrace omnichannel.