SHARING IDEAS THAT DO GOOD

Putting risk into perspective

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Industry leaders have come together to debunk myths surrounding the AstraZeneca vaccine and encourage Australians to get the jab. @TheFactsination has been launched to ‘fight fear with facts’, an initiative bringing to life creative ideas to address Australian AZ hesitancy, including ‘The A to Z of things more likely to kill you than the AZ’. The creative content on the campaign was carried out by Good One Creative. The creative combines ‘internet facts’ and humour to highlight ways you are more likely to die, than the risks associated with getting a shot of the AZ vaccine. https://www.instagram.com/thefactsination/?hl=en
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By Gillian Corban

20 September 2021



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