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Smart sensing + retail + fitness industry - future convergence?

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Lululemon's retail strategy took an advanced tech step with the acquisition of Mirror (at-home-fitness mirror - voice activated 'smart mirror') mid last year.  And their latest patents point to a strategy of embedding biosensors into their fitness clothing to determine stress and other wellness indicators. With data driven AI models and more its clearly early days but the possibilities for retail are significant particularly in post COVID times - is this a brand reputation play or a bigger product-market opportunity?

https://www.retaildive.com/news/whats-next-for-lululemons-tech-ambitions/601500/

image credit: lululemon






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