SHARING IDEAS THAT DO GOOD

Smart sensing + retail + fitness industry - future convergence?

post-image

Lululemon's retail strategy took an advanced tech step with the acquisition of Mirror (at-home-fitness mirror - voice activated 'smart mirror') mid last year.  And their latest patents point to a strategy of embedding biosensors into their fitness clothing to determine stress and other wellness indicators. With data driven AI models and more its clearly early days but the possibilities for retail are significant particularly in post COVID times - is this a brand reputation play or a bigger product-market opportunity?

https://www.retaildive.com/news/whats-next-for-lululemons-tech-ambitions/601500/

image credit: lululemon




What do you think?

You must be logged in to post a comment.
Comments
Generic placeholder image

By Daniella Traino

20 June 2021



Related Posts

AI

post-image

Nvidia's AI model could make us all artists?
27 November 2021 by Daniella Trai... 0 Comments

AI

post-image

Digitising the insurance industry for faster claims
23 November 2021 by Samantha Sakr 0 Comments

AI

post-image

Ethical and Quality assurance for AI-solutions
21 November 2021 by Daniella Trai... 1 Comments