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Leading pocket money app, Spriggy, has made its first move outside of kids money management with the launch of Spriggy Invest, aimed at enabling parents to invest for their children's future.
The app initially offers simple ETF-based options, either locally in Australia or in Global Technology shares.
Spriggy benefits from a rapidly loyal customer-based of circa 400,000 Australian households, so the idea to futher monetise this base by offering additional services to families is likely to have been a no-brainer.
The investments are managed by the Cache Invest - investment-as-a-service - platform.
IdeaSpies
Madeline Cunningham
David Hauser @ Silicon Beach