Growing up in a rural community an hour south of Kuala Lumpur, Zhafri
Zainudin developed a passion for finding solutions to problems faced by
his friends and neighbors. One such friend, an owner of a stand selling
tropical fruit, lamented the amount of product that would spoil before
he could sell it. It got Zhafri thinking: Maybe I can’t stop nature, but could I slow it
down? After much research and experimentation, he found a solution that
worked – applying a beneficial all-natural substance to a sticker.