Underground Music Collective is a music initiative (receiving support through fiscal sponsorship from a not-for-profit) that helps emerging music artists reach greater audiences, ultimately enriching the industry.  

“We subscribe to the mantra: The rising tide raises all boats" says CEO, Gerard Longo. 

What makes UMC innovative is their community and care-centred approach, providing educational resources to support artist development and help manage the business aspect of the music industry. 

“There are musicians and creatives with world-class talent who haven’t had the opportunity to be widely heard and acknowledged, and some - struggling with the business of the industry.” 

https://undergroundmusiccollective.com