SHARING IDEAS THAT DO GOOD

The paper bottle revolution set to change the world

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The UK’s no.1 premium vodka Absolut, will be rolling out its prototype Absolut Paper Bottle from late January. 

The prototype is the brand’s first step to achieving a fully bio-based bottle able to contain spirits. 

Made up of 57% paper and 43% recycled plastic, the bottle that can be successfully recycled after use.

The project is a collaborative initiative with the Paboco, a pioneer community which includes a number of industry leaders in the FMCG sector.

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By Ivan Brewer

28 January 2021



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