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The paper bottle revolution set to change the world


The UK’s no.1 premium vodka Absolut, will be rolling out its prototype Absolut Paper Bottle from late January. 

The prototype is the brand’s first step to achieving a fully bio-based bottle able to contain spirits. 

Made up of 57% paper and 43% recycled plastic, the bottle that can be successfully recycled after use.

The project is a collaborative initiative with the Paboco, a pioneer community which includes a number of industry leaders in the FMCG sector.

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By Ivan Brewer

28 January 2021

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