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Small business banking, accounting & tax solution provider, Thriday, has upped the ante in the sector by rolling out an 'us against our peers' comparison feature.
Up to 30 so-called competitors are bench-marked against Thriday across metrics including features, cost & support.
Without any experience of using Thriday, nor any affiliation with them, I find this approach interesting, bold and intriguing, and wonder if it may set a precedent for further such differentiation pieces to aid the vendor-selection process in FinTech.
You can run your own comparison here: https://www.thriday.com.au/compare