SHARING IDEAS THAT DO GOOD

Tips on how to handle a journalist's call with a damaging story

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Your mobile rings; it’s from a journalist asking for a response to a damaging story being published in an hour or two. What happens next is a frantic scramble.

The Challenge: give accurate information and maintain integrity.

This is especially relevant for accident-prone organisations: airlines, hospitals, aged care facilities, mines, amusement parks, and more.

https://www.wilkinsonbutler.com/negative-media-no-time-9-tips/

What do you think?

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Comments
Lynn Wood @ 2020.05.23 9:27 AM
Thanks Peter Wilkinson for the tips. You were one of the first to join our IdeaSpies Community- great to know people who are early adopters!


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