An app is being tested by The London College of Fashion which aims to change the way consumers shop online by allowing us to try on clothing “virtually”. The app allows you to create an avatar of yourself, where you are then able to see what you look like in those items. Usually consumers decide whether they like the items purchased online after purchasing it and trying it on. The aim of the app is to decrease the ever growing percentage of online returns by allowing us to see how we look in clothes before purchasing it online. https://www.bbc.co.uk/programmes/p07nrrmc