Sharing innovation to inspire action

Who Are You Calling Old?

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Not all 70 year olds feel like they are 70!

The 'Stay At Home' message initially failed because they feel fit, healthy and active.

The initial advice simply didn’t resonate; it was for those ‘other people over 70’.

https://www.thevalueengineers.com/who-are-you-calling-old/

What do you think?

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By Madeline Cunningham

21 April 2020

 
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