When you have downloaded the Living Wine Labels app you can view The Walking Dead wine label through your smartphone to watch it come to life with augmented reality.
The Blood Red Blend label has an image of Sheriff Rick Grimes staring down the undead. When the app is launched and pointed at the label, you see Sheriff Rick fight off the Walkers! The Cabernet Sauvignon label features a horde of zombies, and they break out of the label onto your phone screen.
When you point the app at both labels through the app, when the bottles are side by side, the characters fight each other. Designed for clever dinner party entertainment!