Feelings trump Features!
I’m an avid fan of David Brear and the whole 11:FS team (even Jimmy). Recently
David wrote about Features vs Feelings and JTBD (link below).It’s so obvious when you think about it. No-one wakes up
excited to get a loan, open a bank account or transfer money. There are however
triggers, whether emotional or transactional to make someone’s life better and
sometimes not their own.
For the Fintechs out there, have a read and think about what
your product is doing for your customers and how it can make their life better.
That’s how you win.