IIT Kanpur Incubated Start-ups i.e. Earthface Analytics Pvt. Ltd. & Kritsnam Technologies Pvt. Ltd. have developed a device, for analysing and monitoring water quality through easy to use colorimetric test-strip, based on smart-phone technology that screens multiple important water quality parameters in less than 2minutes. The system for measuring quality of liquid will empower the masses with an on-site, low-cost, smart water quality testing device to deal with field-level to household-level water contamination problems.