Future of Advertising
Hundreds of drones took over Shanghai’s night sky on Saturday with a light show that ended with a giant QR code, a symbol of China’s booming digital economy and consumerism.The QR code is ubiquitous across China. The illuminated QR code, effectively a billboard advertisement in the air, as part of a light show put on by Chinese video-streaming company Biulibili on the first anniversary of the China release of the Japanese role-playing game Princess Connect! Re:Dive. Is this the future of advertising?